Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Lucky Strike Cigarettes

Lucky Strike Cigarettes Lights 100s

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Lucky Strike cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Canada, China, Czech, Denmark, Finland, France, Germany, Greece, Iceland, India, Ireland, Israel, Italy, Japan, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Romania, Russia, Turkey, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Ukraine, United Kingdom or UK, United States of America or USA or U.S.

Lucky Strike cigarettes are manufactured in following countries: Argentina, Chile, Finland, France, Germany, Honduras, Italy, Japan, Mexico, Holland, South Korea, Spain, Switzerland, USA.

Best Cigarette Pictures and Tobacco Ads

Lucky Strike Cigarettes. Advertising in 1940

Lucky Strike Cigarettes. Advertising in 1940

Tobacco Cigs Brand Marketing News

R.J. Reynolds Tobacco Holdings, Inc.

Excerpts from 2001 Annual Report

2001 Compared with 2000

Net sales of $8.6 billion for the year ended December 31, 2001 increased 6.5% over 2000. This increase was primarily driven by favorable pricing of $ 1 billion, as a result of price increases in 2001 and the last half of 2000, partially offset by volume declines of $0.5 billion.
RJR Tobacco's total shipment volume for the year ended December 31, 2001 of 90.7 billion units, excluding Puerto Rico and certain other U.S. territories' volume of 1.3 billion units, decreased 5.9% from the year ended December 31, 2000. RJR Tobacco's shipment volume during the year ended December 31, 2001 was adversely impacted by estimated declines in trade inventory levels and decreased consumption. Consumption of RJR Tobacco's products, representing retail sales to consumers, declined approximately 2.8% during 2001 when compared with 2000. Consumption is expected to continue to decline. For the year ended December 31, 2001, RJR Tobacco's full-price and savings shipments decreased 5.7% and 6.2%, respectively, when compared with the prior year. RJR Tobacco's full-price shipments represented 63.3% and 63.2% of total shipments for the years ended December 31, 2001 and 2000, respectively.
CAMEL shipment volume, excluding the non-filter style, for 2001 was up 1.6% versus 2000. WINSTON'S base styles decreased 3.7% during 2001 from 2000, and SALEM shipments decreased 13.7%. DORAL shipments decreased 10.1% when compared with the prior year.
Industry volume decreased 3.2% for the year ended December 31, 2001 when compared with 2000. Full-price and savings shipments for the industry for the year ended December 31, 2001 decreased 2.7% and 4.4%, respectively, when compared with the prior year. Industry full-price shipments represented 73.8% and 73.5% of total shipments for the years ended December 31, 2001 and 2000, respectively.
RJR Tobacco's retail share of market, according to data from Information Resources Inc./Capstone, averaged 23.42% for the year ended December 31, 2001, a decrease of .16 share points when compared with the prior year.
CAMEL, RJR Tobacco's largest brand, continued its growth trend, CAMEL's share of market, excluding the non-filtered style, was 5.52% in 2001, compared with 5.14% in 2000, CAMEL's growth can be attributed to its strong "Pleasure to Bum" positioning, which was enhanced by unique programs such as the "Seven Pleasures of the Exotic" consumer events, and the strength of its Turkish line extensions. Following the successful launch of CAMEL Turkish Gold in 2000, the brand launched CAMEL Turkish Jade, a menthol line extension, during the third quarter of 2001.
Base WINSTON'S retail share averaged 4.84% in 2001, up from 4.76% in 2000. During 2001, WINSTON modernized its "No Boundaries. No Bull" positioning by launching WINSTON S2, a line extension that features a new blend and high-impact silver embossed packaging. Additionally, the base WINSTON family was enhanced to incorporate the same silver highlights.
SALEM's share averaged 2.73% in 2001 compared with 3.01% in 2000. SALEM's decline was due to increased competitive activity in the menthol category coupled with reduced marketing support in SALEM's ten emphasis markets in the latter portion of 2001. While the trend in the ten emphasis markets has been better than in the balance of the country, the brand is currently evaluating opportunities to strengthen its performance.
Since the second quarter of 2001, DORAL's share of market has declined after holding relatively steady at 6.1 to 6.2 share points for several quarters. The retail share of market of DORAL, the nation's best-selling savings brand, was 5.92% for 2001, down from 6.16% in 2000. To strengthen DORAL's performance, the brand recently launched a comprehensive upgrade across all categories of DORAL's "Imagine Getting More" positioning, This upgrade includes a new blend with higher-quality tobaccos, new bold packaging, new advertising to support the changes and a new website to enhance DORAL's existing relationship marketing program.
RJR Tobacco also is committed to finding ways to develop and market consumer-acceptable cigarettes that may present less risk associated with smoking. In April 2000, RJR Tobacco launched a new test market of ECLIPSE in the Dallas/Fort Worth area through direct mail and Internet sales to age-verified, adult smokers. The Dallas/Fort Worth test market was expanded to include retail sales in January 2001. ECLIPSE is a cigarette that primarily heats rather than burns tobacco. Although RJR Tobacco does not claim that '
ECLIPSE presents smokers with less risk of cardiovascular disease or complications with pregnancy, ECLIPSE may present less risk of cancer, chronic bronchitis and possibly emphysema when compared with tobacco-buming cigarettes.
Cost of products sold of $3.6 billion increased $124 million from 2000, primarily due to an increase in ongoing settlement costs partially offset by decreased volume and lower raw material costs.
Selling, general and administrative expenses of $3.7 billion in 2001 increased $403 million from the prior year. This change over the prior year was primarily due to increased retail discounting.
Ongoing operating company contribution was unchanged at $1.28 billion for 2001 when compared with the prior year, primarily due to the factors discussed above. This performance measure omits up-front, initial tobacco charges, goodwill and trademark amortization expense and certain other adjustments from operating income,
Amortization expense of $362 million during 2001 decreased $4 million, reflecting the impact of g trademark impairment during 2000. Beginning with the adoption of SFAS No. 142 on January 1, 2002, no amortization expense will be recorded related to goodwill or trademarks.
An impairment charge of $89 million, or $54 million after tax, was incurred during the fourth quarter of 2000 on two of RJR Tobacco's non-key brands, MAGNA and CENTURY, measured as the excess of carrying value over fair value.
Other operating expense includes activity related to a $1.4 billion pre-tax tobacco settlement and related charge recorded in 1998 by RJR Tobacco. At December 31, 1998, $1.3 billion had been utilized. Since December 31, 1998, the remaining liability for employee severance and related benefits for workforce reductions totaling approximately 1,300 employees was utilized through cash expenditures of $76 million and the reversal of $21 million, due to a less-than-expected workforce reduction.
Interest and debt expense was $150 million and $168 million in 2001 and 2000, respectively. This decrease primarily resulted from lower debt balances.
Interest income during 2001 increased $18 million when compared with the prior year, primarily reflecting a higher average cash balance during 2001 when compared with 2000, partially offset by declining interest rates. Lower interest rates and lower cash balances are expected to cause significantly lower interest income during 2002, when compared with 2001.
Other expense, net decreased $18 million for the year ended December 31, 2001 from the prior year. This decrease was primarily due to foreign exchange losses realized during 2000 on debt denominated in foreign currencies. All debt denominated in foreign currencies was retired in 2000.
Provision for income taxes was $448 million, or an effective rate of 50.2%, in 2001 compared with $396 million, or an effective rate of 52.9%, in 2000. The effective tax rates exceed the federal statutory rate of 35% primarily due to the impact of certain nondeductible items, including goodwill amortization, and to a lesser extent, state taxes. The effective tax rate during 2002 is expected to be approximately 39% after the elimination of goodwill amortization expense.
Discontinued operations in 2001 included a $14 million, $9 million after tax, purchase price adjustment of the 1999 gain on the sale of the international tobacco business to Japan Tobacco Inc. Including this adjustment, the net after-tax gain on the sale of the international tobacco business was $2.3 billion.
Extraordinary item included a gain of $1.5 billion realized during the fourth quarter of 2000 in connection with RJR's acquisition of NGH.

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