Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Lucky Strike Cigarettes

Lucky Strike Cigarettes Madura Silver

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Lucky Strike cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Canada, China, Czech, Denmark, Finland, France, Germany, Greece, Iceland, India, Ireland, Israel, Italy, Japan, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Romania, Russia, Turkey, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Ukraine, United Kingdom or UK, United States of America or USA or U.S.

Lucky Strike cigarettes are manufactured in following countries: Argentina, Chile, Finland, France, Germany, Honduras, Italy, Japan, Mexico, Holland, South Korea, Spain, Switzerland, USA.

Best Cigarette Pictures and Tobacco Ads

Lucky Strike Cigarettes. Advertising in 1958

Lucky Strike Cigarettes. Advertising in 1958

Tobacco Cigs Brand Marketing News

R.J. Reynolds Tobacco Holdings, Inc.

Excerpts from 2001 Annual Report

2000 Compared with 1999

Net sales of $8.1 billion for the year ended December 31, 2000 increased 7.9% over 1999. This increase was driven by favorable pricing of $626 million, as a result of price increases in 2000 and the last half of 1999, partially offset by a $38 million unfavorable volume shift in the branded savings price tier to private label. RJR Tobacco's shipment volume for the year of 96.4 billion units, excluding Puerto Rico and certain other U.S. territories' volume of 1.4 billion units, was level with the prior year, while industry volume increased 0.1% to 419.8 billion units. RJR Tobacco believes that its shipment volume benefited from an increase in trade inventory levels. RJR Tobacco's consumption volume declined 3.5%, and the industry consumption volume declined 2.5% during 2000 compared with 1999,
RJR Tobacco's full-price shipments represented 63.2% and 62.6% of its total shipments for the years ended December 31, 2000 and 1999, respectively. Industry-wide, full-price shipments represented 73.5% and 73.4% of total shipments for the years ended December 31, 2000 and 1999, respectively, RJR Tobacco's full-price shipments increased 0.9%, while the industry full-price increase was 0.2%. CAMEL shipments, excluding the non-filter style, for 2000 were up 10.2% versus 1999, and WINSTON'S base styles increased 0.6% during 2000 from 1999. SALEM shipments were down 3.9% compared with the prior year. Shipments For DORAL decreased 1.6% compared with the prior year, while the industry savings decline was 0.2%.
RJR Tobacco's retail share of market averaged 23.58% for the year ended December 31, 2000, a decrease of .34 share points compared with the prior year.
CAMEL, RJR Tobacco's largest full-price brand, continued to show strong growth. Its share of market, excluding the non-filtered style, grew .42 share points to 5.14% in 2000. CAMEL'S growth was supported by its "Pleasure to Burn" positioning, its successful launch of Turkish Gold and its creative and integrated marketing programs.
Base WINSTON's retail share of 4.76% for the year ended December 31, 2000 was down slightly from its 1999 share of 4.83%; however, its share increased .16 share points in the second half compared with the first half of 2000. WINSTON's "No Bull" positioning and a more competitive retail plan contributed to the brand's performance.
SALEM's share averaged 3.01% in 2000 compared with 3.17% in 1999, reflecting increased competitive activity in the menthol category. However, SALEM's share grew in latter 2000 in its emphasis markets where the brand's full marketing support had a positive impact among adult menthol smokers. These initiatives include SALEM's "It's not what you expect" positioning, unique packaging, promotions and adult smoker events.
DORAL's retail share of market was 6.16% in 2000, down .14 share points compared with the prior year, Competitive pricing pressure from deep-discount brands impacted DORAL's performance, particularly in the second quarter of 2000. To more effectively compete against these brands, refined retail pricing promotions were begun in mid-2000. These promotions, along with its "Imagine Getting More" positioning, contributed to consecutive share gains in the third and fourth quarters of 2000.
Cost of products sold of $3.4 billion increased $144 million from 1999, primarily due to an increase in ongoing settlement costs of $151 million and higher promotional costs, partially offset by lower raw material cost.
Selling, general and administrative expenses of $3.3 billion in 2000 increased $418 million from the prior year. This change over the prior-year period was primarily due to increased retail discounting.
Ongoing operating company contribution increased 2.2% to $1.28 billion for 2000 when compared with the prior year. This increase is primarily due to the factors discussed above.
An impairment charge of $89 million, $54 million after tax, was incurred during the fourth quarter of 2000 on two of RJR Tobacco's non-key brands, MAGNA and CENTURY.
Headquarters close-down and related charges recorded by RJR in the second quarter of 1999 of $143 million, $93 million after tax, reflected the elimination of its New York corporate headquarters. Total cash expenditures related to this charge were $122 million. The elimination of the headquarters resulted from reorganization transactions described in note 2 to the consolidated financial statements. Approximately $127 million of the charge was for severance and related benefits for approximately 100 employees whose employment was terminated. The remainder of the charge was primarily related to contractual lease termination payments and the write-off of leasehold improvements and abandoned equipment.
Other operating expense during 2000 and 1999 includes a reversal of $3 million and $17 million, respectively, from the liability for employee severance and related benefits to the $1.4 billion tobacco settlement and related charge recorded in 1998 by RJR Tobacco. The reversal reflected a less-than-expected workforce reduction. During 1999, RJR Tobacco recorded a charge of $40 million for initial, up-front costs related to the tobacco growers' settlement.
Interest and debt expense was $168 million and $268 million in 2000 and 1999, respectively. This decrease resulted from the repurchase of approximately $4 billion of debt, partially offset by the issuance of SI.25 billion of debt, during the second quarter of 1999.
Interest income increased $5 million during 2000 when compared with the prior year, primarily reflecting higher cash balances and higher interest rates.
Other expense, net decreased $27 million for the year ended December 31, 2000 from the prior year. This decrease was primarily the result of higher 1999 charges related to the spin-off.
Provision for income taxes was $396 million, or an effective rate of 52.9%, in 2000 compared with $315 million, or an effective rate of 61.8%, in 1999. The effective tax rates exceed the federal statutory rate of 35% primarily due to the impact of certain nondeductible items, including goodwill amortization, and to a lesser extent, state taxes.
Discontinued operations for the year ended December 31, 1999 included after-tax income of $76 million related to the operations of the international tobacco business and Nabisco. Additionally, discontinued operations included a $2.3 billion gain on the sale of the international tobacco business, net of a $322 million loss on the recognition of Nabisco's cumulative translation adjustment account.
Extraordinary item included a gain of $ 1.5 billion realized during the fourth quarter of 2000 in connection with RJR's acquisition of NGH. An extraordinary loss of $384 million, $250 million after tax, was incurred during 1999 in connection with the repurchase of approximately $4 billion of debt securities.

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