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Newport Cigarettes

Newport Lights Menthol


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Newport Cigarette Ad 1981

Newport Cigarette Ad 1981

Cigs and Tobacco History

Newport Lights

Excerpts from Newport Lights Performance Review, 1999

Retail Segment Overview

Urban Center (#1 Club)
1. Salem Lights
Highest share including Ultras & Second highest share excluding Ultras.
Total Share including Ultras is growing up +.17 points since Oct '98.
2. Basic, GPC, & Doral Menthol Lights
Second highest share including Ultras & Highest share excluding Ultras.
Total share continues to decline.
3. Kool Lights / Milds
Third highest share.
Initial share trend same as National trend, but share has fluctuated since Oct '98 and is currently growing.
4. Newport Lights
Fourth highest share.
Share grew Oct '98 - Jan '99 up +.06 points but declined in Feb '99. Current share loss seems to be due the growth of Salem Lights and Kool Lights in the segment.
5. Marlboro Menthol Lights Lowest share.
Introduction of Ultras in Jan '99 increased the brand's share +.27 points. Share declined in this segment in Feb '99 rather than increasing like in the other retail segments. Ultras does not seem to be a factor in the Urban Center for Marlboro Menthol Lights.

Special Emphasis
1. Salem Lights
Highest share including Ultras & Second highest share excluding Ultras.
Total Share (including Ultras) is growing up +.08 points since Oct '98.
2. Basic, GPC, & Doral Menthol Lights
Second highest share including Ultras & Highest share excluding Ultras.
Total share continues to decline.
3. Marlboro Menthol Lights
Third Highest share including Ultras & Tied with Newport Lights for the lowest share excluding Ultras.
Share trend same as National trend
4. Kool Lights/Milds
Fourth highest share.
Share trend same as National trend except share has slightly increased in Feb '99.
5. Newport Lights
Lowest share.
Share has declined 7% since Oct '98 down -.09 points due to competitive activity.
Current share loss seems to be due the growth of Salem Lights and Kool Lights in the segment.


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