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Newport Cigarettes

Newport Medium Menthol


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Newport Cigarette Ad 1960

Newport Cigarette Ad 1960

Cigs and Tobacco History

Newport Lights

Excerpts from Newport Lights Performance Review, 1999

Retail Segment Overview

Suburban
1. Basic, GPC, & Doral Menthol Lights
???ぎ?? Highest share.
???ぎ?? Total share excluding Ultras continues to decline.
???ぎ?? Including Ultras, share has grown +0.07 points since Oct '98.
2. Salem Lights
???ぎ?? Second highest share.
???ぎ?? Total Share (including Ultras) has fluctuated and grown +0.03 points since Oct "98.
3. Marlboro Menthol Lights
???ぎ?? Third highest share including Ultras & Fourth highest share excluding Ultras.
???ぎ?? The brand's highest share is in this segment.
???ぎ?? Share trend same as National trend
4. Newport Lights
???ぎ?? Four highest share in comparison to brands with Ultras.
???ぎ?? Third highest share when not compared to brands with Ultras.
???ぎ?? Share declined 11% since Oct'98 down -0.17 points due to competitive activity.
5. Kool Lights/Milds
???ぎ?? Lowest share.
???ぎ?? Share trend same as National trend except share has increased in Feb '99.

General Market
1. Basic, GPC, & Doral Menthol Lights
???ぎ?? Highest share (including Ultras).
???ぎ?? Total share continues to decline.
2. Salem Lights
???ぎ?? Second highest share (including Ultras).
???ぎ?? Total Share continues to decline with the biggest decline in Feb '99.
3. Marlboro Menthol Lights
???ぎ?? Third highest share.
???ぎ?? Share trend same as National trend
4. Kool Lights/ Milds
???ぎ?? Fourth highest share.
???ぎ?? Share trend same as National trend except share has slightly increased in Feb '99.
5. Newport Lights
???ぎ?? Lowest share.
???ぎ?? Share declined 10% since Oct'98 down -0.05 points due to competitive activity.


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