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Excerpts from Newport Lights Performance Review, 1999

Competitive Brand Tier Overview

TIER1
1. Newport Lights
???ぎ?? Highest Share.
???ぎ?? Share declined 8.1% since Oct '98 down -.17 points.
???ぎ?? Decline due to competitive activity.
2. Salem Lights
???ぎ?? Second highest share excluding Ultras.
???ぎ?? Total share including Ultras highest share in Tier.
???ぎ?? Total share currently growing up +.05 since Oct '98.
3. Basic, GPC, & Doral Menthol Lights
???ぎ?? Combined have the third highest share.
???ぎ?? Total share including Ultras continues to grow since Oct '98 up +.16 points.
4. Marlboro Menthol Lights
???ぎ?? Fourth highest share.
???ぎ?? Share trend same as National trend.
5. Kool Lights/Milds
???ぎ?? Lowest share.
???ぎ?? Share trend same as National trend.

TIER 2
1. Salem Lights
???ぎ?? Highest share.
???ぎ?? Total share (including Ultras) has fluctuated between Oct '98 and Feb '99 overall declined -0.06 points.
2. Basic, GPC, & Dora) Menthol Lights
???ぎ?? Second highest share.
???ぎ?? Excluding Ultras share fluctuated between Oct'98 - Feb'99, but overall declined +0.06.
???ぎ?? Total share including Ultras has continued to grow since Oct '98 up +. 12 points.
3. Marlboro Menthol Lights
???ぎ?? Third highest share.
???ぎ?? Share trend in Tier is same as National trend.
4. Kool Lights/Milds
???ぎ?? Fourth highest share.
???ぎ?? Share trend in Tier is same as National trend.
5. Newport Lights
???ぎ?? Lowest share.
???ぎ?? Share has declined 6% since Oct '98 down -.07 points mainly due to competitive activity.

TIER 3
1. Basic, GPC, & Doral Menthol Lights
???ぎ?? Highest share.
???ぎ?? Combined share including Ultras continues to decline.
2. Salem Lights
???ぎ?? Second highest share
???ぎ?? Total share including Ultras has declined 12%, down -0.25 points since Oct '98.
3. Marlboro Menthol Lights
???ぎ?? Third highest share (including Ultras).
???ぎ?? Share trend in Tier is same as National trend.
4. Kool Lights/Milds
???ぎ?? Fourth highest share.
???ぎ?? Initial share trend in Tier is same as National trend.
???ぎ?? Share has continued to decline through Feb '99 back to its original level before the "Naturals introduction.
5. Newport Lights
???ぎ?? Lowest share,
???ぎ?? Share has remained flat throughout '98.
???ぎ?? Slightly declined -0.03 points since Oct '98.
TIER 4
1. Basic, GPC, & Doral Menthol Lights
???ぎ?? Highest share.
???ぎ?? Combined share including Ultras continues to decline.
2. Marlboro Menthol Lights
???ぎ?? Second highest share (including Ultras).
???ぎ?? Share trend in Tier is same as National trend.
3. Salem Lights
???ぎ?? Third highest share in Tier 2.
???ぎ?? Total share (including Ultras) has declined 12%, down -0.25 points since Oct '98.
4. Kool Lights/Milds
???ぎ?? Fourth highest share.
???ぎ?? Share trend in Tier is same as National trend.
5. Newport Lights
???ぎ?? Lowest share.
???ぎ?? Share has remained flat throughout '98.
???ぎ?? Slight decline down -0.03 points since Oct '98 mainly due to competitive activity.


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