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Players Cigarettes

Players Cigarettes Low Tar Filter 100s


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Players cigarette brand is the most popular (in alphabetical order): Australia, Canada, England, U.S.

Players cigarettes are manufactured in following countries: UK (United Kingdom), USA (United States of America).


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Camel. Cigarette Advertising Campaign. 1935

Camel. Cigarette Advertising Campaign. 1935

Tobacco Cigs Brand Marketing News

Guernsey Housing-Estate Promotion Wins "No. 6" Converts

 Among promotions carried out this year in the Channel Islands have been those which were concentrated on housing estates containing retail outlets. The brand concerned was PLAYERS No. 6, and the schemes worked like this:
 Each household in the selected estate (one, for example, contained 52 houses and 3 retailers) was sent a personal letter saying that if that house were visited by a PLAYERS No. 6 girl during the named period, a £3 cash prize could be won by any one member of the household who could show one unopened pack and one opened pack of the brand, and answer three simple questions. These questions, which were answered in the letter, related to the size, price or advertising copy for No. 6.
 Retailer co-operation was obtained in two ways. They featured the promotion in window and counter displays, and they carried extra stocks of PLAYERS No. 6 with emphasis on 40s units (two banded twenties) which made up the requirement for the scheme. In four estates sixty out of 162 houses were visited by the girls and 23 prizes were given, including 12 to previous smokers of competitive brands. Non-prize winning households were sampled. Though the intention had been to visit more houses, the higher-than-anticipated number of winners made this impossible.
 The self-contained nature of these estates, with their own retailers, made possible a reasonably accurate assessment of the effect of the promotions. Sales were noted of three brands - PLAYERS No. 6, our own GLADSTONE KSFT, and main "target brand" GUARDS - for the month preceding the pro- motion and for the following two months. PLAYERS No. 6 showed a 57. 6% sales increase following the promotion, while GUARDS took a 17. 5% tumble. Oddly enough, GLADSTONE was barely affected.
 The total cost of staging the four promotions came to just over £100, including mailing, advertising, samples and prizes. When one thinks how easily sums like this can be sunk without trace in generalized promotional work, one starts to realize that incentive promotion is a fruitful area for action.
 An essential requirement of this type of promotion is the ensuring that the estate concerned does in fact contain a worthwhile proportion of "target brand" smokers. In these Guernsey schemes, this was indeed the case, though an earlier pilot scheme in Jersey produced less rewarding results owing to the chosen estate having few GUARDS smokers.

1969

Like and Popular

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World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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