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Players Cigarettes

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Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Players cigarette brand is the most popular (in alphabetical order): Australia, Canada, England, U.S.

Players cigarettes are manufactured in following countries: UK (United Kingdom), USA (United States of America).


Tobacco Cigs Brand Marketing News

Jersey's 5-Girl Promotion Team For Players No.6

 Our photograph shows the five lady representatives who are promoting PLAYERS No. 6 this summer in Jersey. Attractively dressed in costumes obtained from Players in Nottingham, they are working through an 18-20 week period to promote the brand among holiday visitors from Britain.
 Their mornings are spent carrying out in-store promotion work, including sampling, and (after a break in the afternoon) spend their evenings promoting the brand in conjunction with a sponsored variety show which covers a number of large hotels. The show itself is planned and run by its own organizers, and two shows a night are given, seven nights a week, to audiences of between 100 and 400 people. It lasts for about three quarters of an hour, with a 15-minute promotional spot added. Part of the show consists of an audience-participation game at which the PLAYERS No. 6 girls assist, and for which prizes are won. The show ends with a strong "plug" for PLAYERS No. 6, with a reminder to the audience to take home their duty-free allocations in No. 6.
 The cost of involvement in the variety shows - not direct sponsorship but "paid for time" - comes out at around £1, 000 for the season. Including prizes and samples, it is remarkably reasonable. In addition to this must be added the girls' salaries, this (with "hairdo" allowances) totaling between £800 and £900. In addition to the functions described, the girls are also available for other specific promotions during the summer. Among these will be a big surfing promotion (sponsored in past years for GOLD LEAF, but this year for No. 6), at which many big names from the surfing world will demonstrate their skills. An added attraction this year will be the current "Miss World" who will be awarding the prizes.
 One of the Jersey girls - Jackie McPhail (seated on the bonnet of the car) is a full-timer, the others being recruited just for the run of the season.

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