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Rothmans In Canada Bring Out Super-Snob "Richelieu"

 We hear that Rothmans in Canada have brought out a cigarette which they claim is the most expensive cigarette in the country, and which is being promoted only among social-register smokers. The brand, named "Richelieu", comes in a gold pack (yet another to follow the Benson & Hedges lead). It is currently available only by the carton.
 "Richelieu is only available to selected customers because it is so costly", a spokesman said. "We do not have a large supply, so we have not been able to put it on the market".
 So far, according to our information, only about 350 potential consumers in Toronto have been told about Richelieu - through a 2-pack complimentary box sent out by direct mail. The message with each box reads: "Richelieu" cigarettes are only available as a service from the manufacturer and cannot be purchased anywhere else. Please direct all inquiries to Special Customers' Services, Rothmans etc. "Among recipients so far have been boutique owners, charity workers and officials connected with Canadian opera.

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