||Rothmans Establish U. K. User Sales For King-Size "Royals"
Within recent weeks a new king size cigarette, ROTHMANS ROYALS, has been advertised in the United Kingdom. In a 20s hinge-lid box, they retail at the normal price of 6 shillings for 20 king size filters, as opposed to ROTHMANS KING SIZE at 5/9 (a large proportion of the last price increase being absorbed by the manufacturers).
It appears that user sales only are in- tended, distribution being restricted, as far as is known, to the main London Rothmans retail shop in Pall Mall. The pack (shown here) is white with a design of gold, red and dark green. The name ROYALS is green with a gold casing, and the crest is of embossed gold. One unusual feature of the cigarettes is the absence of a die print.
User Sales For New Rothmans Pack
A small quantity of ROTHMANS KING SIZE cigarettes, packed in a 20s soft cup as shown in our photograph, have been encountered in Libya. The pack is blue, with the familiar Rothmans airline Captain's sleeve and hand holding the normal pack printed in a darker blue. It is believed that the establishment of user sales is intended to strengthen the registration of the "hand and pack" design which has been so consistently featured in the brand's inter- national advertising, and that similar packs may be encountered in other markets.