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Rothmans Cigarettes

Rothmans Cigarettes Extra Light


Tobacco Cigs Brand Marketing News

Perforated paper for Embassy Extra Mild and Rothmans

In our last issue we referred to the entry of Will's Embassy Extra Mild into the growing U. K. "mild" sector. We described the five rings of perforations on its cork tipping: now it transpires that the cigarette paper itself is perforated so that air is admitted to dilute the smoke. "Wills World" reports that the paper, imported from the U. S. A., helps to make the cigarettes "a very mild smoke". Six lines of perforations run the length of the cigarette, the holes being 2 to 3 mm apart. The perforations are very fine and are only visible to the naked eye when held up to the light. Now Rothmans King Size has appeared in the U. K. with similar paper.

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