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Rothmans Cigarettes

Rothmans Cigarettes King Size Filter Tipped


Tobacco Cigs Brand Marketing News

An oval 50's drum for Rothmans King Size
We reported that Louis Rothmans Select in the United Kingdom were now available in an oval 50's drum packing. A similar expensive, hand made oval drum has now been introduced in Britain for Rothmans King Size, to retail at a premium of 2p over the equivalent cost in standard packings. This is 80p, as against the 92p of LOUIS Rothmans Select. The coloring of the drum is dark blue and gold, with a touch of red in the shield of the crest.

1973


A new series of pictorial packs from Japan
In general, one picture has been adopted as the regular design, though picture-packs in series have been issued in recent years in Australia and Venezuela. For several years Wills in Australia have featured illustrative series on the packs for Fiesta and Players Filter. The former carry color photographic shots of carnivals and festivals from all parts of the world, while the Players packs each bear a color reproduction of a well-known painting.

1973


BAT
Associated companies operate in Argentina, Brazil, Chile, Mexico and Venezuela, and the BAT share of total L. A, F. T. A. sales is about 56. 6%. Rothmans Represented in Brazil by Companhia Lopes Sa, which incorporates acquired local companies, and accounts for approximately 10% of the market. Major brands are LS and Imperador, Rothmans name brands, and St. Moritz, are also sold. The only other Rothmans interest in the area is in Ecuador where they have a stake in the local El Progresso Company.

1974


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