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Silk Cut Cigarettes

Silk Cut Cigarettes Extra Deluxe Mild 100s


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Silk Cut cigarette brand is the most popular (in alphabetical order): Australia, United Kingdom (UK), United States of America (US).

Silk Cut cigarettes are manufactured in following countries: Austria, England, Greece, Spain, USA.

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Silk Cut Cigarette Advertising

Silk Cut Cigarette Advertising

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Activity since the publication of the U. K. official league table

It is, of course, too early for any pattern of sales to emerge following the recent publication of the U. K. Government's "League Table" of TPM/nicotine ratings, but we thought readers might be interested to know of the more immediate actions which followed. In advertising and promotional terms the manufacturers are playing it cool-, and are boosting the favorably placed brands only in restrained ways. Specially created advertising is rare, though the examples we show demonstrate interesting variations in approach. As readers will know, the most favorably rated brand was Silk Cut Extra Mild, a later variation of the Silk Cut that headed the "Which?" table of September 1971. This earlier version too was well placed in the Government table, being among the first dozen named brands, together with the King Size Silk Cut version. The Silk Cut approach is, no doubt, the most intriguing of the current advertising angles. The table-leading Extra Mild version is not specifically mentioned, and supplies to the shops are very limited. Instead the total Silk Cut family rides on the ratings of the leader. Two specially created ads have appeared in the press. The first presents "a word of advice to those of you who are thinking of changing to Silk Cut". It recommends switchers who are attuned to stronger cigarettes to stick to Silk Cut for a two-week test to enable them to get used to their new brand. The copy names three Silk Cut variations: regular, ????? 3 and King Size, but not a mention of Extra Mild except in tiny type at the bottom of the ad where prices are given. The second Silk Cut ad is ostensibly addressed to King Size smokers who are looking for a milder brand. Copy again suggests a 2-week test. Silk Cut King Size is rated marginally better in the league table than the regular version, and is placed well in view of the expansion which is currently taking place in the King Size sector. RANSOM, rated marginally better than Silk Cut, is being advertised as "the mildest King Size of them all". With a quite different approach, Players ????? 6 Extra Mild (similarly rated to Silk Cut regular) offers a free pack of 20 plus 100 Players coupons to smokers who send in five ????? 6 Extra Mild pack fronts. This is another device to promote some perseverance in switching to a milder smoke. A "catch" pertaining to the free voucher offer is that it may only be used to redeem a premium if it is accompanied by at least 350 normal ????? 6 Extra Mild vouchers.

1973

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