Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Silk Cut Cigarettes

Silk Cut Cigarettes Menthol


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Silk Cut cigarette brand is the most popular (in alphabetical order): Australia, United Kingdom (UK), United States of America (US).

Silk Cut cigarettes are manufactured in following countries: Austria, England, Greece, Spain, USA.

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Silk Cut Cigarette Advertising

Silk Cut Cigarette Advertising

Tobacco Cigs Brand Marketing News

Gallaher (K) Use A Topical, Direct Approach For Silk Cut

 It is usual for cigarette manufacturers to maintain a "low profile" in their advertising in relation to Government attitudes towards Smoking and Health. In contrast, Gallaher in the United Kingdom have responded with a direct approach in their advertising for Silk Cut, their range of "mild" cigarettes, all of which fall within the "Low Tar" category. The advertisement in question is reproduced here. It refers to the recent major debate on smoking in Parliament, and sets out to show that Silk Cut cigarettes already meet the requirements asked for by the Minister of State (Health). The marketing of Silk Cut in Britain has made an interesting case study. The first version was nursed along on a "Mildness" appeal in days before League Tables were published. When publication of these tables began, Silk Cut was able to reap the advantage of the brand's ratings and its image positioning. Earlier issues of "Marketing News" have reported stages in the Silk Cut story (May and June 1973, January 1974), in which advertising has, in both weighting and message, responded to the mood of the moment. In this latest ad, however, Silk Cut copy goes further than before in overtness of approach.

1976

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