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Silk Cut Cigarettes

Silk Cut Cigarettes Purple


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Silk Cut cigarette brand is the most popular (in alphabetical order): Australia, United Kingdom (UK), United States of America (US).

Silk Cut cigarettes are manufactured in following countries: Austria, England, Greece, Spain, USA.

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Silk Cut Cigarette Advertising

Silk Cut Cigarette Advertising

Tobacco Cigs Brand Marketing News

Global Strategy: Upscale Euro-Cigs, Silk Cut, To Hake Major Play In U. S.

The super-premium British cigarette Silk Cut, known for its witty, elegant ads in Europe, will be making an aggressive move into the U. S. Silk Cut is the No. 2 brand in the U. K. with a strong following throughout Europe. The low-tar brand has been imported into the U. S. for about 10 years, but has had little marketing support. But a new importer, picked in early February by American Brands' Gallaher International unit in Surrey, England, is doing initial research for marketing and advertising program to begin next year. The company has repackaged the cigarettes and set up some new in-store and trade marketing materials. 'Gallaher saw what happened when they spent above the line for Silk Cut advertising in Europe,' said Paul Girouard, product manager of cigarettes at importer Douwe Egberts in Stamford, Conn. 'They will be aggressive here because they see real growth with a premium product in this country, 'Douwe Egberts has done well with other niche tobacco brands, including doubling sales of Drum loose tobacco in the past three years. It also extended distribution beyond smoke shops. It seems risky to push into the U. S. cigarette market right now as a pricing war pits full-price manufacturers against each other and against discount smokes. But imported cigarettes make up a miniscule portion of $47 billion market with just three-tenths of 1% share for all the brands. That leaves a lot of room for growth as some smokers decide to trade up instead of down. Girouard said there's more to pricing than just a cents-off coupon. 'Anybody can give away a product, ' he said. 'We have a quality item that's still affordable. But it's also aspirational. It has value for its price. 'Girouard doesn't expect to do any consumer advertising until next year. Presently, the company is determining if the popular global advertising campaign created by Saatchi & Saatchi in the U. K. will work here. The European campaign twists the brand name into Cut Silk, with creative showing different objects cutting the signature purple ribbon that dresses the Silk Cut box.
 June 28, 1993



Silk Cut Cigarettes

 Silk Cut Cigarettes have reportedly been repackaged and will be available in the U. S. market from a new distributor, Douwe Egberts of Stamford, CT. Said to have 7mg of tar and 7mg of nicotine, the super premium cigarettes are produced in England by Gallaher Tobacco Ltd., a division of American Brands.

1993

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