Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Viceroy Cigarettes

Viceroy Cigarettes Filters Rich Natural Tobaccos


Tobacco Cigs Brand Marketing News

The racing theme.
Early in 1972 B&W announced their intention to associate Viceroy with motor racing. This involved the sponsorship of the Vels-Parnelli Jones racing team, and the adoption of a motor sport advertising campaign. Copy was changed to "Get a taste of what it's all about. Get the full taste of Viceroy". The intention was to give Viceroy a more positive image, placing it clearly as a ''full flavor' brand with a masculine image projection. This theme his been in use up to this year, though in later ads the copy line has been further charged to read; "Viceroy. Where excitement is now a taste". With it goes the idea that Viceroy smokers would never choose "a boring cigarette".

Packaging changes
Over the years the Viceroy packaging has twice been radically changed, firstly in the 1966/67 period, and again in June 1975. Commenting at the time of this last change, Brown & Williamson said that the pack change was part of a wider plan to increase Viceroy's appeal to the predominantly young (18-34) adults who were the main smokers of the dominant "full flavor" sector which included Marlboro and Winston. Greater masculinity was one of the new design's objectives, another being to convey a product image of flavor and quality.

1977

Like and Popular

Cigarettes Brand

Bond Street

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Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

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Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

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Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

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Gitanes

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Kool

Lark

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Natural American Spirit

Newport

Peter Jackson

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Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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