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In the U. S. A. Viceroy takes to the track
First, the topical news.

In the United States our associates Brown & Williamson have announced their commitment to the sport. The Vels-Parnelli Jones racing team is to be known as the Viceroy Team, and two out of its three cars will be known as Viceroy Specials. The drivers are the past three U. S. national racing champions - Mario Andretti (1969), Al Unser (1970) and Joe Leonard (1971). The team will compete on the 1972 U. S. Auto Club's championship trail, a series of twelve races commencing in March, the best known of which is probably the Indianapolis 500-mile race to be held this year in May. The Viceroy Specials are described as "all-new cars, powered by turbo-charged Offenhauser racing engines", designed by Maurice Phillippe who was previously chief designer for Lotus. The Viceroy commitment to motor racing is not limited to team sponsorship. In fact, this is an extension of Brown & Williamson's decision to change over the whole advertising creative approach for Viceroy to one with a motor sport theme. From now on Viceroy is being advertised with the new copy line: "Get a taste of what it's all about. Get the full taste of Viceroy". Our pictures show specimen designs. The decision regarding the creative approach came first. Motor sport sponsor- ship followed as a consequence. The choice of the Vels Parnelli Jones sponsor- ship was made, we understand, from a wide range of proposed possibilities. As a result of the Viceroy action, Philip Morris are pulling out of their race sponsorship programme - as sponsors of the U. S. Auto Club race series which has beer, known as the "Marlboro Trail". Their involvement was a major investment, according to press reports, with expenditure quoted as high as 3500,000. By dropping out, Philip Morris avoid the possibility of having to see Viceroy Entries carrying off Marlboro prize money. According to reports in the tobacco press, the first Philip Morris involvement in motor sport was the sponsorship of the 1970 Marlboro Trans Am 200 race.

1972

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