Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Viceroy Cigarettes

Viceroy Cigarettes Classic Lights 10


Tobacco Cigs Brand Marketing News

Used car for sale $75,000

A next twist to Viceroy's motor sport promotional and advertising them the United States is given by the magazine ad illustrated here. Readers are told: "You can get last year's Viceroy racing car that was pa of the Indianapolis 500 effort (original cost $100,000) for $75,000 and one Viceroy carton end panel". An end panel with the ad's coupon brings full details A nice touch is the copy end-off line: "Hurry! Only a few cars are available". The advertisement, a striking and original runner in Viceroy's motor sport campaign, is scheduled for a number of national magazines including "Playboy", "Esquire", "Time", "Newsweek" and "Sports Illustrated", over the September November period. It could be the most expensive self-liquidator ever offered!

1973

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