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555 Cigarettes

555 Cigarettes Smooth The Ultra Low Tar


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where 555 cigarette brand is the most popular (in alphabetical order): Australia, Canada, United States of America (US) and European country United Kingdom (UK).

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries. Write e-mails: Buy [at] MorningCigarette.com.

555 cigarettes are manufactured in following countries: China, India, Russia, United Kingdom or UK, USA or U.S.

Tobacco Cigs Brand Marketing News

555 International 'taste with distinction'

In the expanding, and highly competitive, international "Luxury Length" twin- 10s sector currently dominated in many markets by Dunhill International, BAT has a number of contending brands. These include Benson & Hedges Luxury Blend, John Player Special, and 555 International. 555 International was first introduced in the transit markets of the Far East in July 1974, and in the subsequent months it was introduced into the domestic and Duty Free markets of Indonesia, Malaysia, Singapore, Hong Kong and other Far East markets. In the Far East the 555 State Express name has enjoyed an image of status and prestige for very many years, although the mass popularity of 555 Filter. Kings has tended to detract somewhat from this. Exclusivity and mass popularity are contradictions in terms. It was one of the aims in launching 555 International to raise the image back to its former status. The product itself is a 95 x 24.75 x 20 x 25 mm cigarette with a single cellulose acetate filter. The cigarette paper is Wove Laid Dandy, and the tipping uses a marbled cork design with a gold and purple band. The pack is a gold foil laminated board twin-10s hinge-lid carton, the lower part of which is printed with a distinctive overall herringbone design. The face of the pack features both the Royal Warrant and the 555 "sunburst" device. The blend is a modified Virginia, with basically the same taste/flavor characteristics as the current 555 Filter Kings. An international press campaign for 555 International commenced in the Far East in September 1974, its proposition being to offer status and prestige plus the added qualify of taste. The copy promise is: "555 International gives you taste with distinction". Specimens of the press campaign, including one actual size example in full color, are illustrated. In each are shown "men of character and discernment, at the very pinnacle of achievement in their respective fields, who smoke 555 International because it matches their image and gives the taste and satisfaction they demand". Two film subjects have also been prepared, featuring a diplomat and a major figure in the aircraft industry. These films exist in 30 and 60 second versions. A range of merchandising materials is currently being developed details of which will shortly be sent to interested companies. It would be premature to make any generalized statement on the progress of the brand which is still in its initial stages of expansion. It is scheduled for launching in a number of other markets - in Africa, the Caribbean and Middle East - during the course of this year. However, there are some encouraging indications from the initial markets. In Malaysia it is already running ahead of competitive Luxury Length cigarettes: in Hong Kong, where the strategy has been to restrict its distribution to a limited number of selected outlets, demand has prompted the widening of distribution. In the competitive Duty Free sector of the Far East, sales for the quarter ending December 1974 have substantially exceeded budget.

1975

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