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555 Cigarettes

555 Cigarettes State Express Menthol Mild


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where 555 cigarette brand is the most popular (in alphabetical order): Australia, Canada, United States of America (US) and European country United Kingdom (UK).

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries. Write e-mails: Buy [at] MorningCigarette.com.

555 cigarettes are manufactured in following countries: China, India, Russia, United Kingdom or UK, USA or U.S.

Tobacco Cigs Brand Marketing News

PTC in Ghana organize 'fan clubs' as a base for retrieving the fortunes of 555 Filter Kings

There must be few experienced marketing men within the B. A. T. Group who have not, at some time in their careers, encountered a situation whereby a well-established brand has lost ground rapidly as the result of some small physical brand change In Ghana, a change to the cigarette die print heralded a drastic slump in the sales of State Express 555 Filter Kings, an important brand in the market from a peak in December 1976 sales fell by 50% in April 1977. Adverse rumors about the product spread, and competition were quick to exploit the newly-found weaknesses of a hitherto strongly entrenched and respected brand. In redressing the situation, (now largely accomplished) our associates of Pioneer Tobacco Company acted quickly. Their first action was to produce a radio and TV advertising campaign which reassured smokers that the 555 blend was completely unchanged. This was soon seen to be inadequate as a means of persuasion, and as a result it was decided to fight word-of-mouth rumor by positive word-of-mouth counter action. The device used was the establishment of 555 "Fan Clubs", which were set up first in those areas where the brand had been hardest hit. The first task was to identify loyal 555 smokers who were convinced that the blend was indeed unchanged. From a nucleus of these smokers were established executive committees, who took or the donkey-work of operating the clubs and organizing their events. The clubs which resulted have been predominantly social groups, with headquarters at bars, clubs or pubs. At initial meetings PTC staff organized discussions, at which drinks and refreshments were served. The members were told of the background to the brand, and why the die print was changed - with absolutely no alteration to the 555 blend. The international nature of 555 was explained, and the need for the brand in Ghana to follow internationally accepted "standards". Since this initial activity the clubs have been entirely self-operating, with PTC kept advised of their programmes. PTC, it is emphasized, do not finance the clubs, nor provide them with more than modest supplies of cigarettes or funds, or such items as T-shirts, for club outings and gatherings.

1977

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