Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
MorningCigarette.com

Embassy Cigarettes

Embassy Cigarettes


Embassy Cigarettes Blue


Embassy Cigarettes Filter


Embassy Cigarettes Kings


Embassy Cigarettes Kings Filter


Embassy Cigarettes Regal


Embassy Cigarettes Mild


Embassy Cigarettes Lights Menthol


Embassy Cigarettes Mild Filter


Embassy Cigarettes Lights


Cigs and Tobacco History

Advertising Penetration of Embassy Cigarettes

Based on 1951 Old Gold National Penetration Study

Presented in this supplementary report to the Old Gold National Penetration Study are —
1. What Recalled About Embassy Advertising.
2. Case Histories of 9 Occasional Embassy Smokers.

What Recalled About Embassy Advertising

4,5% of the total 4749 smokers interviewed in the National Penetration Study of Cigarette Advertising recalled something specific about Embassy advertising.
This compared with other brands as follows —

Lucky Strike

71%

Philip Morris

69%

Chesterfield

66%

Camel

58%

Old Gold

52%

Pall Mall

2%

Embassy

4%

The Television show "The Web" was recalled more than any other specific feature. Factors recalled were —

Total number of smokers

4749 (100%)

Embassy advertising not recalled

93.7%

Brand only, nothing specific

1.8

 

95.5%

 

 

Recall specific features

4.5

 

 

The Web

1.9

King Size (Longer)

1.0

Mild, Cool, Filtered

0.8

Mystery Show (unidentified)

0.7

Less Acid Tars

0.7

John Blake (The Web)

0.3

Model (The Web)

0.1

Package

0.1

Others

0.3

 

 

Incorrect Mentions

0.3

 

 

Total "Web" references

3.0

Case Histories of Embassy Smokers

Ho regular Embassy smokers were encountered among the 4749 smokers interviewed in the National Penetration Study. However, 9 occasional Embassy customers were interviewed. Due to their relative scarcity we are submitting herewith case histories of these smokers.

They are —
Sex: All but one are MEN
Class: Upper Middle and Middle Class
Age: 25 years up to over 55 years old.
Location: All are in different areas of country.
Consumption: Ranges from 1 to 12 packs per week.

Following are capsule Case Histories of interviews.

Classification: Man; Middle Class; 45-54; Filling Station Operator; Kaufman, Texas.
Smoking Habits: 7 Packs per week; Buys at Service Station; Smokes Camels usually and occasionally Embassys; had latter on hand when interviewed.
Advertising Penetration: Recalls Camel, Chesterfield, Lucky Strike, Philip Morris and Embassy advertising. Remembers Embassy proves to people that they have less nicotine in their cigarettes.
Attitude Toward Smoking: Believes that smoking is "Decidedly Harmful" due to shortness of wind.

Classification: Woman; Upper Middle Class; over 55; Housewife; Jacksonville Florida.
Smoking Habits: 4 Packs per week; Purchases at Super Market Philip Morris — occasionally Embassys.
Advertising Penetration: Recollects Camel, Chesterfield, Lucky Strike, Old Gold, Pall Mall, Philip Morris, Fatima and Embassys.
Attitude Toward Smoking: Does not consider it bad for one.

Classification: Man; Upper Middle Class; over 55 yrs. old; Jeweler; Chicago Ill.
Smoking Habits: 5 Packs per week; Buys at Drug Store; Smokes Herbert Tareytons regularly and occasionally Embassys; had Tareytons on hand when interviewed.
Advertising Penetration: Recalls Camel, Chesterfield, Lucky Strike, Old Gold, Pall Mall, Philip Morris and Herbert Tareyton advertising. Does not recall Embassy advertising.
Attitude Toward Smoking: Does not believe smoking harmful.
Pipe Smoker: Buys "1/2 and 1/2" and likes aroma and flavor.

Classification: Han; Upper Middle Class; 35-44; Assistant Purchasing Agent; Brooklyn, New York
Smoking Habits: 12 Packs per week; Smokes Old Golds - occasionally Embassys; Old Golds on hand when contacted,
Advertising Penetration: Camel, Chesterfield, Lucky Strike, Old Gold, Pall Mall, and Spuds. Does not recall Embassy.
Attitude Toward Smoking: Does not believe harmful.

Classification; Man; Middle Class; 35-44; Electrical Engineer; Syracuse, New York.
Smoking Habits; One Pack per week; Buys at Drug Store; Smokes Lucky Strikes and Embassys.
Advertising Penetration: Recalls only Lucky Strike Advertising.
Attitude Toward Smoking: Does not consider smoking harmful.
Pipe Smokers: Regular smoker of Briggs; likes because mild and has large pieces, instead of small so doesn't taste bitter.

Classification: Man; Upper Middle Class; 35-44; Assistant Manager of Insurance Company; Matawan, N.J.
Smoking Habits: s 10 Packs per week; Buys at Confectionery; Smokes Herbert Tareyton and occasionally Embassys; had Tareytons on hand when contacted
Advertising Penetration: Recalls Camel, Chesterfield, Lucky Strike, Pall Mall, Philip Morris and Embassy advertising. Remembers Embassy "Mystery Program" and likes it on TV.
Attitude Toward Smoking: Does not consider smoking harmful.

Classification: Man; Middle Class; 45-54; Factory Foreman; Blotgett Mills, New York
Smoking Habits: 10 Packs per week; Purchases at Tobacco Shop; Buys Pall Malls regularly and Embassys occasionally. Had Kools on hand for a cough.
Advertising Penetration: Camel, Chesterfield, Lucky Strike, Old Gold, Pall Mall and Philip Morris. Does not recall Embassy advertising.
Attitude Toward Smoking: Believes "Decidedly Harmful due to shortness of wind."

Classification: Man; Upper Middle Class; 25-34; Laboratory Technician in Hospital; Woodside, L.I.
Smoking Habits: 9 Packs per week; Buys at Confectionery Store; Smokes Chesterfields regularly and occasionally switches to Philip Morris or Embassys; Chesterfields on hand.
Advertising Penetration: Recalls Camel, Chesterfield, Lucky Strike, Old Gold, Pall Mall, Philip Morris, Parliament, and Embassy. However, remembers no specific element of Embassy advertising but believes seen on TV.
Attitude Toward Smoking: Does not believe harmful.

Classification: Man; Middle Class; 25-345 Postal Clerk; Themanville, Wisconsin.
Smoking Habits; 6 Packs per week; Purchases at Super Market; Usually buys Camels, occasionally Embassys. Embassys in pocket at time of interview.
Advertising Penetration: Recalls Camel, Chesterfield, Lucky Strike, Pall Mall and Philip Morris. Does not remember Embassy advertising.
Attitude Toward Smoking: Doesn't believe smoking harmful.


Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

5