||Embassy Gold - The Pack And Advertising
Last month we reported the launch in the U. K. of EMBASSY GOLD, at 3/10 for twenty. We are now able to show a launch advertisement which illustrates the pack very similar to that of EMBASSY Filter but with a medallion in place of the crest, and a ribbed silk-effect ribbon in two shades of.
Lorillard Launch "Embassy" Brands In Sweden
Among recent launches in Sweden are BOND STREET from Philip Morris and EMBASSY in two versions (Filter and Menthol) from Lorillard. These are all in the increasingly important "moderate size" category - cigarettes of 850 grammas per mille and less which benefit from a lower excise rate and which therefore retail at a significantly lower price - which has an appeal to the Swedes who, like most of us, find money not going nearly as far as it did.
EMBASSY has been previously marketed in Sweden which, with the United States and Iraq, is the markets in which the name belongs to Lorillard.