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Embassy Cigarettes

Embassy Cigarettes Kings Filter


Tobacco Cigs Brand Marketing News

Wills and Embassy

The other major company of the Imperial Group provides a classic example of indisputable line extension - that of Embassy. As our Embassy graph shows, the Regal and Gold extensions were introduced when the original Embassy (with coupons) was losing ground as the cheaper Players ????? 6 was gaining and taking over as market leader. In the 1970 and 1971 January quarters the Gold and Regal gains were more or less balancing the losses of the Embassy parent brand, but by '72 this too started once again to pick up volume, and is once again contesting market leadership with Players ????? 6. Other Embassy extensions include Embassy Kings (not a success), and the low-TPM/nicotine Ultra Mild which, though not aggressively marketed, effectively enhances the whole line projection.

1973

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