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Embassy Cigarettes

Embassy Cigarettes Mild Filter


Tobacco Cigs Brand Marketing News

The U. K. "Price War" extends to the Milds

Since our last report further events have taken place in the U. K. market where price cutting has been shaking brand loyalty and stability. One of the most recent events has been the introduction of John Player King Size Extra Mild, at the recommended retail price of 45p for twenty, but on offer initially at 43p. This is the same level as that of the standard John Player King Size. Gallaher have cut the price of Silk Cut King Size from 49p to 45p. Rothmans, who had already reduced the prices of their major King Size brands to 45p, are now running a special offer of Peter Stuyvesant at 43p. It has also been reported that they are soon to launch Peter Stuyvesant Extra Mild King Size also at 45p for twenty, with a "2p-off" introductory offer. Among the regular size brands too there has been some price cutting activity. Gallaher's "red" Silk Cut (the biggest seller in this brand family) has been reduced by 3p to 43p. The coupons are retained. Wills are active in the price-cutting field, with money-off "flash packs" appearing, notably with their Embassy Extra Mild brands. The King Size version (see table above) is on offer at 43p, with the regular-size Embassy Extra Mild concurrently offered at a "2p off" price of 41p. The biggest seller of the Embassy family, Embassy Filter (in the white and red pack) is also being offered at l0p off a banded 3-pack offer. This is equal to a retail price of 41.5p for twenty.

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