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Embassy Cigarettes

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Tobacco Cigs Brand Marketing News

No-coupon versions

The major counter taken by the U. K. manufacturers has been the introduction of No-Coupon versions of their leading coupon brands. Gallaher, who had introduced No-Coupon versions of their Silk Cut brands with a "2p off" offer, decided to pass on only 2p of the Budget increase. This has meant that Silk Cut have (with the money off offer cancelling out the increase) been selling in effect at pre-Budget prices. Wills have put a major effort behind their all-important Embassy range of brands. Their No-Coupon Embassy 1 and ????? 3 were reported in our January issue. Since then advertising has stressed that the No-Coupon brands selling at 2p less than the standard coupon brands are, in fact, the identical product. A No-Coupon version has also been added to lower-priced Embassy Regal. Embassy Envoy and Embassy Gold now exist only in No-Coupon form, the original versions having been withdrawn. Whereas other manufacturers have identified their No-Coupon versions by the use of printed viscose wraps or tear tape, Wills have introduced a distinctive new pack design style for their new versions. The standard EMBASSY brands are all identified by a vertical ribbon design on a white background. In the No-Coupon versions a diagonal design supersedes the vertical,. though existing color schemes are retained. When, as is generally anticipated, coupon brands eventually vanish from the U. K. scene, the Embassy range will have undergone a complete facelift. Carreras-Rothmans, never strong in the coupon sector except with Guards, have dropped coupons altogether. It is interesting to note that Gallaher's major coupon brand Kensitas has not been given a No-Coupon version, and indications are that it will continue to be promoted, as currently, on the "free-gift" appeal of its coupons.

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