Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
MorningCigarette.com

Peter Stuyvesant Cigarettes

Peter Stuyvesant Cigarettes Extra Lights


Tobacco Cigs Brand Marketing News

Stuyvesant Advertise To The Ad-Men - And Start A "Me Too" Trend

 One of the odder cigarette campaigns in recent times is that which has been running over the last several weeks for PETER STUYVESANT, ostensibly to introduce what is called "the tactful pack" - a plain white cover to contain the normal soft cup. Media used is the advertising trade press.
 The first ad announces the pack, dedicating it to employees of the agencies handling cigarette accounts. They follow up more directly with an ad that says "Can you work at Players, Wills, Gallahers, Carreras or any of their agencies and still smoke Peter Stuyvesant?" Others too mention the main agencies by name. The drift of the copy if that overt loyalty to the client's own brands need no longer (with the "tactful pack") stop STUYVESANT from being smoked.
 Is it a clever campaign, and will it sells STUYVESANT? The answer to the first part of the question must be "Yes". Clever it certainly is - ingenious, original, and well written. Whether it sells STUYVESANT is far less apparent. It has the marks of something of an "in" joke, perhaps meaning more to the teller than to anyone else. Agency men will, we guess, enjoy the joke and continue to smoke whatever they smoked before.
 Now imitators have climbed upon the STUYVESANT band wagon, to cash in on the undoubted fact that these ads do get read by advertising people. First came the Geer, DuBois agency with their ad (using precisely the same typographical and layout style) offering their services to tobacco clients. Now comes an equally obvious send-up from photographer David Booth who says he smokes PLAYERS No. 6, but that he is open: to other cigarette assignments.
 A lot has been said and written about creativity in advertising. This campaign is as creative as you like, skillfully written to be read by the "target consumer". Will it do the advertiser any good? You tell us.

1969

Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

5