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Peter Stuyvesant Cigarettes

Peter Stuyvesant Cigarettes Filter 100s Luxury Length


Tobacco Cigs Brand Marketing News

Rothmans
Strongly established in Continental Europe through its Brinkmann/Turmac/Laurens/Tabacofina link-up. In Germany the Peter Stuyvesant brand however is owned by the Reemtsma company. Brinkmann's Lord Extra is Germany's No. 2 brand and continues progressive (with a current market share of approximately 13%). Other major brands include Caballero, the Dutch market leader, LUX in Germany, and Belga the Belgian market leader. EEC share: 14.2%.


Reemtsma
The last of the family-owned German manufacturers, who's declining market share nonetheless still represents around 36% of the German market. Recent rumours to the effect that Philip Morris was acquiring an interest in the company have been declared groundless. The major Reemtsma brands in Germany are Ernte 23 and Peter Stuyvesant (elsewhere owned by Rothmans). Other include Reval, Astor, Juno, Roth-Handle and Atika. Reemtsma also own the Belgian CINTA company. EEC share: 11.0%.

1974

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