Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Peter Stuyvesant Cigarettes

Peter Stuyvesant Cigarettes Extra Mild


Tobacco Cigs Brand Marketing News

Cigarette trademarks and travel: what is the attraction?

These days, at least in Britain, one can hardly open up a Sunday color supplement without seeing an ad urging us to go on a holiday abroad - through SILK CUT, PETER STUYVESANT or MARLBORO.
 It all began about two years ago in the United States when Reynolds advertised "CAMEL Expeditions". These were adventure holidays - a schooner voyage in the Caribbean, a jungle expedition in Ecuador, or a canoe/camping trip in the Maine wilderness. As reported in "Marketing News" of June 1981 the whole-page color magazine ads featured the CAMEL cigarette pack, and bore the obligatory health warning. But there the 'promotional' link appeared to end. The holidays were an open offer: no proof of purchase required. The holidays, by their nature and through their visual presentation in the ads, were an extension of the CAMEL international advertising approach in which a rugged outdoor- man is the dominant element, and the copy line "Where a man belongs" was used for both the cigarettes and the holidays.
Then, later the same year, came PETER STUYVESANT holidays in Britain. But this one was built on a specially created tour operating company which was offering holidays on a direct-sell basis, so cutting out the usual retailer's mark- up of ten percent. The venture into travel was described as "a serious entry into the quality end of the market", with holidays in such places as Hong Kong, Fiji, Jamaica, Hawaii and Greece. SILK CUT's Master class holidays are 'theme vacations' involving educational programs of one sort or another. They include cookery tuition or a study of wines in France, sailing in Greece, scuba diving in Malta, and tennis in Portugal. This too appears to be a direct-booking enterprise.
 New in Britain are MARLBORO Adventure Holidays, which all contain some element of adventure. Green Star holidays add some spice to normal holiday life: Red Star holidays are much more active: and Black Star holidays are described as "only slightly more comfortable as joining the Foreign Legion" (e. g. dog sledging in Greenland, underwater exploration in the Red Sea, or an 'impossible' ski run down Mont Blanc).
 These holidays can be booked through local travel agents. This is a clear trade mark diversification, which is very much in keeping with the MARLBORO trade mark image of masculine, adventurous activity.

1983

Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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