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John Player Cigarettes

John Player Cigarettes Premium Blend Rich Mild 12


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where John Player cigarette brand is the most popular (in alphabetical order): Australia, France, Canada, Germany, Ireland, UK, US

John Player cigarettes are manufactured in following countries: Australia, England, Germany, Ireland.


Tobacco Cigs Brand Marketing News

Inter-brand movement

With only limited information available, it is impossible to determine with any precision what inter-brand movement is taking place as a result of the pricing tactics being employed. The comment has been made by an informed observer that the old brand loyalties are breaking up. Most U. K. brands are regarded as being of reasonably good quality, and smokers do not regard cheaper brands as necessarily of lesser quality - simply as having less tobacco. Therefore there is little stigma attached to brand switching on account of rising prices. Now that price cutting has become a short-term marketing weapon, consumers seem content to take advantage of it. It is no surprise to find that John Player King Size appears to have established itself firmly on the market, but it may be surprising that its growth appears to owe less to inroads on higher-priced King Size brands as to gains from such regular size brands as Embassy which now retails at a recommended price of 45p, and smaller Embassy Regal which sells at 43p, on a par with the effective current price of John Player Kings. But obviously the King Size sector leaders are concerned. January 1978 is not that far off, and it is important to all the manufacturers to be well-established in the King Size sector by that time. In effect the current situation is bringing 1978 forward in time, by anticipating pricing events however unprofitable the result may be in the short term.

1976

Cigs and Tobacco History

John Player Special King Size

Japanese Qualitative Study

Appendix

(In-depth Personal Interviews)

In-depth personal interviews were carried out with six regular smokers of imported brands. Respondents were all males. Five of them were working and one was a student.

Background

The respondents were ail regular smokers of imported brands (Lark Milds: 2, Marlboro: 2, Salem: 1, and Kool: 1). Overall level of knowledge and experience concerning imported cigarettes seemed to be higher than both occasional smokers of imported brands and those who smoked domestic brands only.

All six respondents were aware of the JPS (John Player Special) logo through various media including motor racing poster/magazine article. Two of them were aware of the full name, John Player Special, and had smoked JPS (John Player Special) cigarettes before.

Regarding the country of origin, five respondents mentioned U.K. from the gold and black logo coloring and one named U.S. from the logo design.

Respondents' general images of U.S. cigarettes were "colorful package", "mild taste", "somewhat strong aroma", "cheerful (AKARUI)" and "casual".

On the other hand, images of U.K. cigarettes were "stylish ? refined", "mild but not as mild as U.S. or Japanese", "strong aroma", "traditional", and "formal".

It appeared that respondents tended to prefer such images that were described for U.S. cigarettes in general. In other words, U.S. cigarettes seemed to have the most "contemporary" image.


Like and Popular

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555

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Capri

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Honeyrose

John Player

Kool

Lark

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Newport

Peter Jackson

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Player's

Players

Rothmans

Seneca

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The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

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West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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