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John Player Cigarettes

John Player Cigarettes Premium Blend Ultimate 2


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where John Player cigarette brand is the most popular (in alphabetical order): Australia, France, Canada, Germany, Ireland, UK, US

John Player cigarettes are manufactured in following countries: Australia, England, Germany, Ireland.


Tobacco Cigs Brand Marketing News

John Player Special King Size

Japanese Qualitative Study

Appendix

(In-depth Personal Interviews)

Evaluations of JPS (John Player Special) King Size (soft pack):

Package

Although the reactions shown by these respondents were relatively favorable compared to the respondents in the groups, the overall image perceived from JPS (John Player Special) King Size pack design itself tended to be similar to what was described by the group respondents.

The package was also said to connote an image of "night" and something to smoke on special occasions but not suited for "after sports" occasions or a casual atmosphere. Perceived product image was also a strong and pungent one.

As a result, more than half of the respondents had a negative attitude when asked if the perceived product was suited for themselves, although they had imagined a relatively mild cigarette suited for the young smokers from the logo.

Product

Compared to relatively "strong" and "pungent" image respondents perceived from the package, the actual product was described to be "mild" and "suited for everyone".

With regard to the charcoal filter, three respondents noticed It from the taste. On the other hand, two respondents mentioned that they did not think charcoal was used in the filter. However, the overall attitude was neither positive nor negative as far as the charcoal filter was concerned.


Cigs and Tobacco History

John Player Special King Size

Japanese Qualitative Study

Appendix

(In-depth Personal Interviews)

Intent to purchase:

Although no respondents showed an intent to replace their regular brand with JPS (John Player Special) King Size, virtually all the respondents showed an intent to purchase on an occasional basis. The occasions mentioned by the respondents as being suited to smoke JPS (John Player Special) King Size were:

"From time to time, for a change of pace"

"About once a week, at a party or a gathering"

"When I want to, probably twice a month or so"

"At a pub or a bar"*

* This comment appears to indicate that the JPS (John Player Special) King Size package had a strong image of night. For "occasional" smokers of imported brands, especially the respondents in the domestic brand groups who seldom purchased imported brands, "pub, bar or night club" was one one the occasions when they felt like smoking (any) imported brands. However, for these regular smokers of imported brands, being "imported" did not mean anything special.


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