Marlboro Medium in Saudi Aravia
In the overall exercise of examining respondents reactions to the concept of Marlboro Medium, they were asked to taste the cigarette and share their opinions and impressions regarding the taste.
Reactions to Taste
As a spontaneous reaction, more than three-quarters of the sample commented that the taste of Marlboro Medium was distinctly related to that of Marlboro.
About half the respondents found the taste to be close to that of Marlboro Red in terms of:
About one-third felt that the taste was closer to that of Marlboro Lights. The balance found the taste to be in between that of Marlboro Red and Light with respect to taste, flavor and percentage of tar and nicotine.
It was concluded however that a better judgment of the taste could be given only after smoking at least two packs.
"Excellent between Marlboro Red and Marlboro Light"
(Marlboro Red & Light Smoker – National – Riyadh)
"As 1 expected lighter than Marlboro Red, same smell and flavor" (Marlboro Red Smoker – National – Riyadh)
"Excellent, good flavor, beautiful taste, same as Marlboro light. No negative impressions"
(Marlboro Light smoker – National – Jeddah)
"First impression is, I felt that it is a bit similar to Marlboro Red" (Marlboro Red smoker – Arab Expat – Riyadh)
It is important to outline the positive reactions to the taste expressed in terms of the beneficial attributes of the cigarette:
Good and light taste
Combines the taste and flavor of both Marlboro Red and Marlboro Light
Excellent ratio of tar and nicotine
Doesn’t cause burning
Comfortable on the chest
Good quality of filter
"Knew you can never be disappointed with Marlboro"
(Marlboro Red & Light smoker – National – Riyadh)
"Impression is that it is a definitely distinguished, medium taste, natural tobacco. No negatives"
(Winston Smoker – Arab Expat – Jeddah)
"Tasty and good and excellent. Filter and taste are good, positive impressions "
(Marlboro Smoker – Arab Expat – Jeddah)
"Tastes better than Marlboro Red and Marlboro Light, combines both, filter longer than the others. Very positive, will buy it if available in the market"
(Marlboro Red Smoker – National – Jeddah)
"Positive impressions, as expected Good cigarette"
(Marlboro Light Smoker – Arab Expat – Riyadh)
"Comfortable on the chest, tasteful, excellent tar and nicotine better than Marlboro tights, definitely better than Marlboro Red"
(Marlboro Light Smoker – Arab Expat – Jeddah)
There were however, few respondents who did not react as positively to the taste. The main complaint was that it was hot on the throat. Another complaint, less observed was that it was found to be lighter than what they would like to smoke, or harsher then their current one and therefore less satisfying. Finally, it was also mentioned that it had bad inhalation.
"It's a good cigarette for people who like a lesser tar and nicotine ratio because its tight; those who smoke Carlton & Merit would look for this Marlboro"
(Marlboro Red – Rothmans Smoker – National – Riyadh)
"Hot, stronger than expected stronger than Marlboro Red Negative impressions; lost some of its Marlboro flavor and taste"
(Marlboro Light Smoker – National – Riyadh)