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Marlboro Medium in Saudi Aravia

Taste Test

Comparison Vis-A-Vis Current Brand

Pursuant to examining the reactions of participants to the taste of Marlboro Medium, they were asked to compare it with the brand they are currently smoking. With respect to strength of flavor, Marlboro Medium was found to be stronger than the following brands:
• Merit Ultra, Carrier, Carlton, Silk Cut, Marlboro Light, Dunhill, Kent Light; and lighter than the following brands:
Marlboro Red, Benson & Hedges, Craven A, Winston, Rothmans and Barclays.
In relation to other factors, reactions were diverse and disparate and can be summed up as follows:
- Amongst Marlboro Red Smoker:
• Most found Marlboro Medium to better with a better flavor and would not burn out as quickly as Marlboro Red. About one-third it found it similar in terms of taste, flavor, and quality.
- Amongst Marlboro Light Smoker:
• Most found Marlboro Medium better with better taste and flavor. Two-fifths considered it similar in taste and flavor and the least felt that Marlboro Lights would be better in taste and flavor compared to Marlboro Medium.
- With regard to other brands:
Marlboro Medium has better inhalation than Carlton and Carrier
Marlboro Medium has a different taste than Rothmans
Marlboro Medium is better, tastier, more comfortable lighter on the chest than Winston
Marlboro Medium has better flavor and taste than Barclays
• Merit has better taste, shape and filter than Marlboro Medium
• Dunhill has a better taste than Marlboro Medium.
Supporting quotes:
"Better than Winston, better than all brands"
(Winston Smoker – Arab Expat – Jeddah)
"Better in taste than both Marlboro Red and Marlboro Light"
(Marlboro Red Smoker – Arab Expat – Riyadh)
"It is better and lighter than my current cigarettes"
(Marlboro Light Smoker – National – Riyadh)
"Similar to Kent Light in terms of taste and flavor, with regard to other brands, excellent, better"
(Kent Light Smoker – Nationality – Jeddah)
"Marlboro Medium, good in taste and flavor same as Marlboro light but Marlboro Medium suits me better because its medium"
(Marlboro Light Smoker – National – Jeddah)
"Very close to Marlboro light. No other brand is similar to any Marlboro brand"
(Marlboro Red – Light Smoker – National Riyadh)
"Similar to Marlboro Red but lighter in nicotine"
(Marlboro Red Smoker – National – Jeddah)

Likes and Dislikes

Furthermore, participants were asked about their likes and dislikes with regard to the taste of Marlboro Medium. Before listing the likes and dislikes it is important to mention that more than half of the respondents had no dislikes at
all.

Likes

Dislikes

- Quality (Cigarette, Filter St Tobacco)

 

- Flavor

- Flavor (too light or too strong")

- Taste (good)

- Taste (too light)

- Filter (long, good)

- Filter (too long)

- Speed of burning (better than Lights)

- Burns out quickly

- Lightness

- Strong (affects throat)

- No feeling of heat

- Hot

- Tobacco (Same as Lights)

 

- No harshness (Smooth in-take)

- Burning sensation

- Easy inhalation

- Quick inhalation

- Smell (Good)

Defects:

 

- Paper cheap ( holes – tobacco shows)

 

- Empty parts

 

- Silver wrapping not tight


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