Excerpts from The World cigarette market, British American Tobacco, 1997
???‚¬?? The total world cigarette market grew by 1.1% in 1996 to 5480 bn compared with growth of 1.4% in 1995. World profits were estimated to be up by 10% to ?‚??13.0 bn.
???‚¬?? British American Tobaccos share of the world market grew to 12.8% in 1996 with sales up by 3.8% to 700 bn. British American Tobaccos profits increased by 5.0% to ?‚??1634 mn.
???‚¬?? Philip Morris grew world share in 1996 to 16.3% with sales up by 9.3% to 891 bn, increasing the volume gap with British American Tobacco.
???‚¬?? British American Tobacco was successful in continuing to increase the volume and share gaps with other multinational companies (RJR, JTI, Rothmans and Reemtsma), further solidifying its position as the second largest multinational company.
???‚¬?? The International Brand segment grew by 8.9% in ...