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World cigarette market Cigarettes

01 Executive Summary

Excerpts from The World cigarette market, British American Tobacco, 1997


World Market

????? The total world cigarette market grew by 1.1% in 1996 to 5480 bn compared with growth of 1.4% in 1995. World profits were estimated to be up by 10% to ???13.0 bn.

????? British American Tobaccos share of the world market grew to 12.8% in 1996 with sales up by 3.8% to 700 bn. British American Tobaccos profits increased by 5.0% to ???1634 mn.

????? Philip Morris grew world share in 1996 to 16.3% with sales up by 9.3% to 891 bn, increasing the volume gap with British American Tobacco.

????? British American Tobacco was successful in continuing to increase the volume and share gaps with other multinational companies (RJR, JTI, Rothmans and Reemtsma), further solidifying its position as the second largest multinational company.

International Brands

????? The International Brand segment grew by 8.9% in ...


Cigarette Brands Facts: Popular, Online, Discount

International Brands

????? The International Brand segment grew by 8.9% in 1996 to achieve a 15.3% share of the world market. British American Tobacco share of the IB segment declined marginally from 17.1% to 17.0% largely due to the faster growth by Philip Morris in this segment.

????? IB lights growth outpaced that of IB full flavour (15.1% versus 6.7%). As a result, IB lights increased as a percentage of IB volume to 27.4%. British American Tobacco's share of the IB premium segment increased for the third consecutive year to 16.6%; its share of the IB value segment declined to 183% due to the faster rate of growth by the competition.

????? Marlboro increased its lead as the largest international brand, growing by 8.5% to 458 bn. State Express 555 was the fastest growing brand in the international brand segment (28.5%) followed by L&M (23%).

Local / Regional Brands (Non Drive Brands)

????? Local/Regional brands, which represent 76% of the world market, declined marginally by -0.6% in 1996 to 4141 bn

????? British American Tobacco's share of the local/regional segment grew to 12.9% based on a 4.1% volume increase to 536 bn.

Lights

????? The lights segment grew by 6.2% to 1117 bn in 1996 and accounted for 20% of the world market (28% excluding China).

????? British American Tobacco grew lights at a slower rate (+5.0%) to 214 bns. As a result, share of the lights segment declined to 19.2% from 19.4% in 1995.


Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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