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World cigarette market Cigarettes

09 British American Tobacco - Drive Brands


Cigarette Brands Facts: Popular, Online, Discount

Billions

1992

1993

1994

1995

1996

Change 95/96

CAGR 92/96

State Express 555

21.3

22.5

25.4

27.9

35.9

+28.7%

+13.9%

Lucky Strike

169

15.9

18.0

21.5

22.1

+2.7%

+6.9%

Kent

21.1

17.7

19.6

20.5

21.6

+5.2%

+0.6%

Viceroy

20.4

19.0

19.9

20.4

20.7

+1.1%

+0.4%

Hollywood

27.0

19.5

18.5

21.7

17.1

-20.9%

-10.8%

Benson & Hedges

14.5

13.9

14.2

13.9

14.7

+53%

+0.4%

John Player Gold Leaf

10.4

11.2

12.0

13.6

13.7

+0.5%

+7.2%

Pall Mall

8.0

83

8.7

13.9

12.6

-9.2%

+12.0%

Barclay

49

4.6

4.8

4.8

4.9

+0.1%

+0.1%

Silk Cut

 

-

-

0.5

0.5

+5.4%

+

Total BAT Drive Brands

144.5

132.6

141.1

158.8

163.7

+3.1%

+3.2%

% Change

+11.0%

-8.2%

+6.4%

+12.6%

+3.1%

 

 

Share of Drive brand Segment %

13 .5%

12.5%

12.1%

12.6%

12.2%

 

 

Drive Brands as a % of Total BAT Sales

24.9%

24.2%

24.6%

23.6%

23.4%

 

 

???ぎ?? State Express 555 - sales were up by 28.7% in 1996 with significant progress made in Combined Exports, Indo-China and Vietnam.

???ぎ?? Lucky Strike - volumes were up by 2.7% in 1996 with strong increases in Japan, Germany, Spain, France, the Levant and Indonesia.

???ぎ?? Kent - overall sales increased by 52% in 1996 with growth in Japan, Chile and the Levant partially offset by declines in Combined Exports, Hong Kong and Romania.

???ぎ?? Viceroy - sales were up slightly in 1996 led by growth in Combined Exports.

???ぎ?? Hollywood - sales fell by 18% in 1996. In Brazil, volume declined by 16% as consumers downtraded to lower priced Lights brands (Derby & Dallas). In Eastern Europe sales were adversely affected due to irregular pricing, over supply in 1995, and low distribution.

???ぎ?? Benson & Hedges -grew by 5.3% in 1996 with good performances in Africa, Europe Duty Free and Australia.

???ぎ?? John Player Gold Leaf - Volume was flat in 1996 after several years of growth. Volume increases in Bangladesh, Pakistan and Combined Exports were offset by: declines in Sri Lanka due to downtrading after an excise increase; in Nigeria due to product quality problems and increased competition from transit; and in South Africa where the issues of pricing and distribution have yet to be resolved.

???ぎ?? Pall Mall - overall volumes were down by 92% due to declines in the Levant, USA, Romania and Russia.

???ぎ?? Barclay - although sales were flat in 1996, market share improved in most of its key European markets.

???ぎ?? Silk Cat - the smallest of the drive brands was up in the Channel Islands, USA and Australia.


Excerpts from The World cigarette market, British American Tobacco, 1997


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LD Liggett-Ducat

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Player's

Players

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Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
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Dreams cigarettes online
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5