???ぎ?? USA - growth primarily through Marlboro Lights which increased market share to 16.0% in 1996 from 14.4% in 1995.
???ぎ?? Japan - growth driven by Marlboro Lights & Red, Philip Morris, Parliament and Virginia Slims also increased share. Lark and Next continued to decline.
???ぎ?? Germany - growth from Marlboro Lights & Medium. Marlboro Red's share decline continued in 1996.
???ぎ?? Russia - Marlboro, Bond Street and Chesterfield all grew in 1996. L&M was estimated to be marginally down on the previous year.
???ぎ?? Italy - growth from Marlboro Lights, Diana and Philip Morris Superlights. Marlboro Red's share fell again in 1996.
???ぎ?? Poland - Philip Morris' acquisition of ZPT Poznan added 29bn, consolidated by increased sales of L&M and Marlboro.
???ぎ?? France - growth from Marlboro Red and Lights offset the flat to declining performances of L&M, Philip Morris and Chesterfield.
???ぎ?? Argentina - share growth was led by Philip Morris and Marlboro Red.
???ぎ?? Brazil - Marlboro increased share but Dallas and L&M both lost market share.
???ぎ?? Mexico - Marlboro continued to decline in a downtrading market Philip Morris's low priced brand Broadway (competing with La Moderna's Boots brand which has grown significantly inrecent years) increased share but not enough to offset the decline of Marlboro.
???ぎ?? Turkey - Marlboro, L&M, Parliament and Chesterfield all increased share in 1996.
Excerpts from The World cigarette market, British American Tobacco, 1997