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World cigarette market Cigarettes

14 Philip Morris - Drive Brands


Cigarette Brands Facts: Popular, Online, Discount

Billions

1992

1993

1994

1995

1996

Change 95/96

CAGR 92/96

Marlboro

355.9

348.8

398.0

422.0

458.0

+8.5%

+6.5%

L&M

19.0

28.4

39.7

69.0

84.5

+23.0%

+45.2%

Bond Street

3.0

13.0

27.3

32.2

36.5

+13.7%

+86.8%

Philip Morris

26.2

26.3

27.8

31.9

31.9

+0.1%

+5.0%

Merit

26.7

23.8

25.4

24.7

24.9

+0.9%

-1.7%

Virginia Slims

17.5

15.5

17.5

18.8

20.3

+8.0%

+3.8%

Parliament

14.7

14.8

15.5

17.5

19.9

+13.4%

+7.9%

Chesterfield

8.6

13.4

16.7

15.3

16.2

+5.9%

+17.2%

Lark

18.4

20.2

17.9

16.9

16.1

-4.7%

-3.3%

Total Philip Morris Drive Brands

490.0

504.1

585.8

648.3

708.7

9.3%

+9.7%

%Change

+ 1.6%

+2.9%

+16.2%

+10.7%

+9.3%

 

 

Share of drive brand Segment %

45.8%

47.4%

50.2%

51.5%

52.9%

 

 

Drive Brands as a % of Total PM Sales

77.0%

76.8%

77.4%

79.4%

79.5%

 

 

???ぎ?? Marlboro - in the USA grew by 7.8% in 1996 to 156.2 bn (supported by marketing spend up by 10%). Marlboro now accounts for one in three of all cigarettes sold on the US market In international markets, Marlboro was significantly up in Germany, Japan, Turkey, Russia and China. The only key market where the brand declined was Mexico where sales were down by 19%.

???ぎ?? L&M - sales in Spain, Turkey and Central & Eastern Europe were the key drivers of growth which led to the brand recording a 23% increase in 1996. L&M is now available in 70 markets.

???ぎ?? Bond Street -grew in Russia and most of Central & Eastern Europe. It was only down in Iran, where sales fell by 30% in 1996.

???ぎ?? Philip Morris - the biggest gains in Japan, Italy and Argentina were offset by decline in the Philippines 'where the brand fell by 1.6 bn.

???ぎ?? Merit - share declined slightly to 2.3% in the USA and continued to decline in Japan. Merit was progressive in Italy and several Middle Eastern markets.

???ぎ?? Virginia Slims - sales increased in all of the brand's key markets, most notably Japan +15%, South Korea +31%, Taiwan +21% and Argentina +11%. In the USA, Virginia Slims market share has been static at 2.4% for the past three years.

???ぎ?? Parliament - was ahead in all key markets; Japan (where sales were driven by Parliament Lights), Turkey, the USA and Israel. Sales fell in Taiwan.

???ぎ?? Chesterfield - was up by 14% in Spain and also increased volume in Russia and France. In South Africa and Argentina the brand declined.

???ぎ?? Lark - sales declined by 3% in Japan (Japan accounts for 89% of Lark's total world sales) and also declined in Brazil. In Lark's only other key market, Ecuador, the brand was static.


Excerpts from The World cigarette market, British American Tobacco, 1997


Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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