???ぎ?? USA - sales were down by 3.6% in 1996 with Winston accounting for the majority of the decline. Doral, RJR's biggest brand in the market, increased share for the 4th successive year to 5.9% in 1996.
???ぎ?? Russia - all of RJR's key brands increased share in 1996 led by the strong performances of Magna, North Star and Monte Carlo.
???ぎ?? Philippines - increased sales of More International offset the declines of Winston and Camel in the duty paid market
???ぎ?? France - Winston's share increased to 6.1% in 1996, with all of the growth coming from 25's versions.
???ぎ?? Spain - growth of Came I Fitter and Camel Lights offset the decline of Gold Coast in 1996.
???ぎ?? Japan - growth was driven by Salem Pianissimo, Premier Pianissimo and Winston 1. All of RJR's other brands lost volume in 1996.
???ぎ?? Germany - the majority of RJR's share decline was attributable to falls in Camel and Club. 1996 was RJR's 12th successive year of corporate decline in the market
???ぎ?? Ukraine - RJR's estimated share of the market increased by 0.9 share points in 1996.
???ぎ?? Iran - Winston was down sharply in 1996 due to increased competition in the imported segment from La Moderna's Montana. Magna increased share in the value priced segment
???ぎ?? Canada - Export A, RJR's largest brand increased share in 1996 with the majority of gains coming from Export A Lights and Export A Medium.
Excerpts from The World cigarette market, British American Tobacco, 1997