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World cigarette market Cigarettes

19 R. J. Reynolds - Drive Brands


Cigarette Brands Facts: Popular, Online, Discount

Billions

1992

1993

1994

1995

1996

Change
95/96

CAGR
92/96

Winston

78.5

79.9

81.6

81.7

85.9

+52%

+2.3%

Camel

60.8

54.2

56.0

58.8

63.0

+7.2%

+0.9%

Salem

34.9

28.9

30.7

31.3

32.7

+4.4%

-1.6%

Gold Coast

1.8

6.3

8.1

8.1

5.5

-19.1%

+32.2%

Total RJ Reynolds Drive Brands

175.9

1692

176.4

178.5

187.1

+4.8%

+1.6%

% Change

-1.1%

-3.8%

4.3%

12%

4.8%

 

 

Share of Drive Brands Segment%

16.4%

15.9%

15.1%

14.2%

14.0%

 

 

Drive Brands as a% of Total RJR Sales

60.7%

54.9%

57.3%

57.6%

59.2%

 

 

???éČ?? Winston - sales were down by 8.2% in the USA. In particular, Winston Select declined following the withdrawal of brand support Internationally the brand grew in several key markets, Russia, Central & Eastern Europe, France, Spain, Turkey and Greece. Sales fell by over 20% in Iran due to increased competition from La Moderna's Montana.

???éČ?? Camel - sales were up by 5% in the USA driven by Camel Lights and the Camel Menthol introduction. In international markets, there was progress in Russia, Spain, Greece and Central & Eastern Europe.

???éČ?? Salem - sales continued to decline in the USA but were significantly up in Japan (through Salem Pianissimo) and Russia.

???éČ?? Gold Coast - grew in Jordan and the Canary Islands, but lost volume in its key markets of Spain, Saudi Arabia and France.


Excerpts from The World cigarette market, British American Tobacco, 1997


Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

5