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World cigarette market Cigarettes

23 Rothmans - Drive Brands


Cigarette Brands Facts: Popular, Online, Discount

Billions

1992

1993

1994

1995

1996

Change 95/96

CAGR 92/96

Rothmans

32.7

32.0

29.4

28.6

29.7

+3.9%

-2.4%

Dunhill

20.7

19.0

19.6

20.8

22.3

+6.9%

+1.9%

Peter Stuyvesant

25.6

24.2

23.4

22.6

22.1

-2.0%

-3.6%

Golden American

6.0

9.3

11.0

13.0

14.2

+8.8%

+24.0%

Craven

11.1

11.2

9.0

9.9

9.3

-4.1%

-3.8%

Cartier

23

1.6

1.6

1.6

1.6

-0.4%

-8.7%

Total Rothmans drive

98.4

97.6

94.0

96.5

99.4

+2.9%

+0.3%

Brands

 

 

 

 

 

 

 

% Change

8.5%

-0.8%

-3.6%

2.7%

2.9%

 

 

Share Drive Brands Segment

9.2%

9.2%

8.1%

7.7%

7.4%

 

 

Drive Brands as a % of Total Rothmans Sales

55.9%

59.9%

58.0%

56.8%

59.9%

 

 

???ぎ?? Rothmans - Rothmans increased sales for the first time since 1991 with sales up in Nigeria, France and Russia. Exploitation of Formula One now features within many advertising executions world wide.

???ぎ?? Dunhill - strong performances in Malaysia, Russia and South Korea accounted for the majority of growth in 1996.

???ぎ?? Peter Stuyvesant - declined in several key African markets, most notably South Africa and Zambia. This was coupled with a downward trend in much of Western Europe (with the exception of Greece).

???ぎ?? Golden American - increased sales in Spain, Portugal, Poland and exports to Central & Eastern Europe were the key growth drivers in 1996. The brand declined in France and Germany.

???ぎ?? Craven - increased volumes in South Africa, Iraq and Vietnam were offset by declines in China and Western Europe.

???ぎ?? Cartier- sales in Taiwan were up by 9% (Taiwan accounts for around a quarter of the brand sales world-wide). The brand continued to decline in Germany and Italy.


Excerpts from The World cigarette market, British American Tobacco, 1997


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