Have the freedom to train at any time of day, even at night: there are already many people who have decided to reward sports centers open no stop, both during the day and at night. It may seem strange, but it is not at all: the model of 24-hour gym meets the needs of a group of users who for various reasons can not find the time to train in gyms with more traditional opening hours. Let’s try to understand a little more.
Which Users Choose A 24-hour Gym
Nowadays, more and more sportsmen and women choose to train late in the evening or in the early hours of the morning, just before sunrise. The reasons behind these habits are many and different: there are those who are very busy with work and can not find time for the gym even at lunchtime, those who are subject to impossible shifts, those who suffer from insomnia.
In this scenario, a model of a 24-hour gym fits perfectly, capable of accommodating a user who has radically abolished the canonical hours for training.
There are also sportsmen who feel the need to do a few hours of training early in the morning, before dressing in a suit and tie, to start the day with an extra charge. On the contrary, there are those who prefer night-time training, to relieve the tension and stress accumulated during the day.
According to some studies, evening sports are even preferable from the point of view of strength and muscle function and oxygen consumption, training early in the morning instead helps to give a boost to the metabolism allowing you to burn more calories during the day.
The truth is that there is not a rule for everyone, which indicates the most appropriate time to train: to do sport must be a pleasant habit, so it is better that each of us choose the time of day when he feels more active and motivated.
Why A 24-hour Gym Is A Great Business
The 24-hour gym model is part of what is now known as the “midnight economy”, the night-time consumer industry that in large cities can boast an even higher turnover than the daytime industry. According to data released in 2014 by the FIPE (Italian Federation of Public Businesses), in Italy the midnight economy moves about 70 billion euros a year, of which 4 billion are generated by the fitness sector. A 24-hour gym is therefore also an excellent investment especially if it is opened in a large city and in an area not yet covered by this type of service.